The Cult of the Watch People: Are You One of Them?

Let’s be honest — there are two types of people in this world.

Those who use their phones to check the time… and those who wear a watch because it’s a personality.

We see you. The watch people.
You don’t “just wear” a personalised watch — you curate it, photograph it next to your flat white, and then post it with a caption like “Time well spent ☕⌚” because you’re classy like that.

You’re the type to say, “It’s not just a watch, it’s a story,” while everyone else is still trying to untangle their charging cable.

And honestly? We’re obsessed with you.
You’re the reason we get to engrave things like:

“Stop being late, love Mum.”
“Forever yours (until the battery dies).”
“You’re not timeless, but your watch is.”

Every time someone orders an engraved watch, we can tell who they are just from the engraving.
If it’s funny — you’ve got a sense of humour.
If it’s emotional — you’re probably crying while typing it.
If it just says “Don’t touch,” — you’ve got siblings.

The truth is, our customers are a mix of legends, romantics, and professional procrastinators who somehow found the perfect personalised watch for men five minutes before a birthday and now look like the most thoughtful human alive.

And the ladies? You’re not off the hook either. You’ve mastered the art of gifting — ordering personalised watches that make him tear up while pretending there’s “something in his eye.”

So here’s to you — the fans, the last-minute gifters, the sentimental softies, and the ones who actually know what a minimalist watch means.
You’re our people. And you’re all absolutely hilarious.

Now go on — keep the cult alive.
👉 Join the watch people.