We Investigated Why Everyone’s Buying Personalised Watches… and What We Found Was Emotional

We started with a simple question:

Why is everyone suddenly obsessed with engraved watches?

We assumed the answers would be about fashion, functionality, maybe a sprinkle of influencer hype.

We were wrong.

Step 1: The Scroll Spiral

We fell into the comment section.

Messages like:
❤️ “He cried when he saw the engraving.”
🎓 “I gave it to my son on his graduation — he hasn't taken it off.”
💍 “Our best man wore it on our wedding day. Still talks about it.”

This wasn’t about telling time. This was about freezing it.

Step 2: The Gifting Revelation

Turns out, giving a personalised watch is like saying:

“Here, I saw this, thought of you, and made it about you.”

And people? They love that.

Step 3: Why It Works

Here’s what we figured out:

• A personalised men’s watch makes a bloke feel seen

• An engraved backplate hits like a love letter

• A gift for him that’s actually useful? Rare.

• Most people don’t buy themselves meaningful things — but they never forget who did

Also, 97%* of people cry when it includes the words “Love, Mum.”
(*Okay, not scientific. But we stand by it.)

Final Report: It's Personal, and That’s Powerful

We cracked the case.
This isn’t about watches.

It’s about turning a moment into metal.
It’s about giving someone a message they’ll carry every single day.
It’s about being remembered.

👉 Browse our collection of personalised watches

Give one. Investigate the reaction. (Just don’t forget tissues.)