The Clean Wave Initiative

Our goal is simple, to get as much plastic out of the ocean as possible.

Why is this important?

Ocean plastic is a major environmental problem with far-reaching consequences. Hereโ€™s why:

๐ŸŒŠ Harm to Marine Life

Ingestion: Many marine animals mistake plastic for food. Turtles, for example, often eat plastic bags thinking theyโ€™re jellyfish. This can block their digestive systems and lead to starvation.

Entanglement: Animals like seals, birds, and fish can get trapped in plastic waste, leading to injuries, suffocation, or drowning.

Toxicity: Plastics absorb harmful pollutants from the water, which then enter the food chain when ingested by marine creatures.

๐Ÿฅ— Impact on Human Health

Microplastics: Tiny plastic particles enter the seafood we eat, exposing humans to potential toxins.

Contaminated Water: Plastics can leach harmful chemicals into water sources, affecting drinking water quality.

๐ŸŒ Environmental Damage

Ecosystem Disruption: Coral reefs and other sensitive ecosystems can be smothered by plastic debris.

Spread of Invasive Species: Floating plastics can carry organisms to new areas, upsetting local ecosystems.

๐Ÿ–๏ธ Economic Costs

Tourism: Beaches littered with plastic deter tourists, harming local economies.

Fishing Industry: Damaged equipment and reduced fish stocks from pollution impact livelihoods.

๐Ÿšซ Longevity of Plastics

Plastics donโ€™t biodegrade; they break into smaller pieces, lingering for hundreds of years and causing long-term harm.

Why It Matters:

Tackling ocean plastic pollution is essential for the health of marine ecosystems, the safety of our food supply, and the well-being of future generations. Solutions include reducing single-use plastics, improving waste management, and supporting cleanup initiatives. ๐ŸŒฑ

How it works

Each time you tap your Wave bracelet to your phone to see where your sea animal is or follow your favourite sports team, we donate to our chosen ocean plastic removal partner.

When you tap your bracelet against a mobile phone, youโ€™ll be taken to an interactive map where you can track your sea animal and explore fun facts and stats. This page features a small sponsor advertisement that generates funds for The Clean Wave Initiative.

๐Ÿ’™ 100% of the advertising proceeds go directly to removing plastic from the oceans.

The more you track your sea animal or follow your team, the greater the impact on ocean plastic removal! ๐ŸŒŠ๐Ÿ‹

Purchase a Wave Bracelet

Have fun tracking a sea animal & make a positive impact today.